Digital marketing refers to the use of digital channels, platforms, and technologies to promote, advertise, and sell products or services to a target audience. Unlike traditional marketing methods that rely on offline channels like print or television, digital marketing leverages the internet and electronic devices.
What you'll learn
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Content Marketing
Email Marketing
Influencer Marketing
Graphic Designing & Video Editing
Affiliate Marketing
Website Optimization
Course Details
1
Introduction
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
2
Search Engine Optimization (SEO)
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google.Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to the website by ensuring that it appears higher in search engine results for relevant queries.
3
Search Engine Marketing (SEM)
Search engine marketing (SEM) is a method of promotion and advertising to help companies' content rank higher among search engine traffic. Like search engine optimization (SEO), search engine marketing helps companies improve the way content is ranked by search engines.
4
Social Media Marketing (SMM)
Social media marketing is a form of digital marketing that utilizes social media platforms and websites to promote products, services, or brands. It involves creating and sharing content on social media networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and others to engage with the target audience, build brand awareness, drive website traffic, and ultimately, generate leads or sales.
5
Content Marketing
The term content marketing refers to a method of marketing that includes creating and sharing online content that doesn't just promote a brand, but rather is designed to encourage its audience to visit a brand's website. Brand awareness is increased by using storytelling and sharing information.
6
Email Marketing
Email marketing is a type of direct digital marketing method that uses emails to engage with a business's audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales.Email marketing is a digital marketing strategy that involves sending commercial messages or emails to a group of people. These emails typically contain promotional content, advertisements, business requests, or solicitations aimed at building customer loyalty, acquiring new customers, or encouraging repeat business.
7
Influencer Marketing
Influencer Marketing is a form of digital marketing where brands collaborate with individuals, known as influencers, who have a significant following on social media platforms. Through these influencers, brands promote their products or services.Influencers are chosen based on their niche and the demographics of their audience. They can be found across various platforms such as Instagram, YouTube, Twitter, and TikTok. Brands typically provide influencers with monetary compensation, free products, or other incentives in exchange for promoting their products or services.
8
Affiliate Marketing
Affiliate marketing is a revenue-sharing marketing method in which an affiliate, such as a blogger or YouTuber, advertises a business's goods or services to help it meet its sales or marketing goals. In turn, affiliates earn a percentage of the sales or customer traffic made due to their marketing efforts.
9
Website Marketing
Website marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company's products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers.
Why students love this course
I decided to pursue a career in the Designing field, so I enrolled at Jains Computer in Jhotwara to learn Graphic Designing, Video Editing, and Digital Marketing for market knowledge. I'm thoroughly enjoying my studies here and gaining insights into various aspects of my field. The teaching approach of the instructors is fascinating; they make every topic and tool engaging. Besides, I'm learning about current market trends alongside my subjects. I highly recommend Jains Computer to anyone interested in IT-related courses.
Manish Saini
Student Of Digital Marketing
I am currently pursuing a course in Digital Marketing, Web Designing, Graphic Designing, and Video Editing at Jains Computer in Jhotwara. The course is truly fascinating, and the teaching style of the instructor has made it even more engaging. I am thoroughly enjoying my time here and learning a lot, especially about market trends alongside various design techniques. If anyone is considering enrolling in a computer course, I highly recommend visiting Jains Computer.
Lovkesh Gupta
Student Of Digital Marketing
I am doing Web Designing, Graphic designing and digital marketing and this is the perfect place for doing this courses. They gave depth knowledge of any problems and they not only increase learning capacity but also add behaviour and manners. If u are looking skills development courses you should definitely go for Jains Computers.
Govind Singh
Student Of Digital Marketing
Hello myself rownak I am currently doing digital marketing and video editing course from jains computer. This institute provide quality education on various topics and provide complete job assistance to each and every student in our batch, it is a good place to upskill yourself with practical and live demonstrations. Best digital marketing course in my opinion. Overall highly recommend this institution to everyone.Thanks Jain Sir😀
Rownak Jain
Student Of Digital Marketing
Hi my name is Kunal jain and I am student of digital marketing and tally from jains computer. And I want to tell you all that this is my best experience so far and this institution have provided me very crucial knowledge and I am very satisfied with the results I got. I have also tried many other institutions before but no one reached the level of expectations except jains computer. I highly recommend everyone to persue a course from this centre. Thank you very much.
Kunal Jain
Student Of Digital Marketing
I'm doing Web Designing, Graphic Designing, Digital Marketing and Video Editing from Jains Computer.It's been 5-6 months when I joined the center I appreciate the way of teaching and give latest commands and updates for market studies which are beneficial for us 😊
Jains Computer
